Atlantic Records 75th

Hotdog collaborated with London’s leading talent agency, EYC LTD, to bring Atlantic Records’ vision to life for their iconic 75th anniversary celebration. Fusing community, success, and the label’s remarkable achievements, we worked seamlessly as an extension of their team.

Hotdog managed every aspect of scenic and technical production, delivering a fully immersive experience for all guests while also focusing on generating media hype and creating viral moments across social platforms. This was achieved through strategic brand placement and creative both inside and outside the venue which included a huge fully wrapped step-and-repeat, an exhibition of music memorabilia from different music artists, a “75 Years of Music” audio experience through 50 sets of Beats headphones all playing different records across all genres and eras, customised light boxes, projection mapping, customised set build items including photo booth, and lighting design throughout the space.

Services Provided

Creative Direction & Design

Production Scenic & Technical

Project Management

Content Production

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Founders Forum

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Spotify Founders Forum GQMOTY GQ Bumble Guinness Kenzo Gucci Burberry Givenchy Emporio Armani Jimmy Choo Panerai Fiorucci Hunter Kate Spade Jo Malone GQ Style Maddox Gallery Veuve Clicquot Peroni Paramount Cosmopolitan Elle ID Magazine Ugg Jeremy Scott Soho House Wilderness Reserve Pavilion Marshall Vogue Fenty Beauty Jonathan Van Ness Ladbroke Hall TCT Save the Children Starlite Project 0 JW Anderson Black Moet Hennessy Armani Heist Gallery Velocity Zimmermann Richard Quinn Jigsaw
Spotify Founders Forum GQMOTY GQ Bumble Guinness Kenzo Gucci Burberry Givenchy Emporio Armani Jimmy Choo Panerai Fiorucci Hunter Kate Spade Jo Malone GQ Style Maddox Gallery Veuve Clicquot Peroni Paramount Cosmopolitan Elle ID Magazine Ugg Jeremy Scott Soho House Wilderness Reserve Pavilion Marshall Vogue Fenty Beauty Jonathan Van Ness Ladbroke Hall TCT Save the Children Starlite Project 0 JW Anderson Black Moet Hennessy Armani Heist Gallery Velocity Zimmermann Richard Quinn Jigsaw