Atlantic Records 75th

Hotdog collaborated with London’s leading talent agency, EYC LTD, to bring Atlantic Records’ vision to life for their iconic 75th anniversary celebration. Fusing community, success, and the label’s remarkable achievements, we worked seamlessly as an extension of their team.

Hotdog managed every aspect of scenic and technical production, delivering a fully immersive experience for all guests while also focusing on generating media hype and creating viral moments across social platforms. This was achieved through strategic brand placement and creative both inside and outside the venue which included a huge fully wrapped step-and-repeat, an exhibition of music memorabilia from different music artists, a “75 Years of Music” audio experience through 50 sets of Beats headphones all playing different records across all genres and eras, customised light boxes, projection mapping, customised set build items including photo booth, and lighting design throughout the space.

Services Provided

Creative Direction & Design

Production Scenic & Technical

Project Management

Content Production

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We curated and produced an intimate dinner at Soho Farmhouse’s Barwell Barn to celebrate the launch of Givenchy’s new lipstick and fragrance, hosting press and influencers.

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Creative Direction & Design

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Guinness

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Creative Direction & Design

Production – Scenic & Technical

Project Management

Venue Search

Content Production