FA Cup Culture

The Emirates FA Cup ‘Cup Culture’ event celebrated football’s heritage and cultural connection with art, music, gaming, and a trophy design collaboration between Thomas Lyte and Nigerian artist Olaolu Slawn. The event was hosted by Klaudia and highlights included a live EA Sports tournament hosted by Toby Brown, an immersive VR football experience, food provided Wingstop and an exclusive performance by AJ Tracey- Plus, the unveiling of Slawn take on the iconic FA Cup trophy.

Alongside EYC, a 360 talent agency, Hotdog produced the creative design, scenic and technical production design and delivered the event in under 2 weeks. With a brief to combine immersive technologies with traditional formats we created a set which included live graffiti walls, a custom built VR interactive booth, staging, audio & video, lighting and photo backdrops paired with custom graphics and vinyl’s whilst incorporating live streaming technology.

Services Provided

Creative Direction & Design

Production Scenic & Technical

Project Management

Content Production

Other Projects

Love Watts Launch

London – Mayfair

Jordan Watson’s Love Watts: Revolutionizing Art in the Digital Age. Watson has developed Love Watts into the go-to Instagram account for all things related to art and culture.

Creative Direction & Design

Production Scenic & Technical

Project Management

Content Production

Talent & Programming

Venue Scouting

GQ MotY Awards

London - Knightsbridge

GQ MOTY is a celebration of the people who dominated culture and shaped the zeitgeist of 2022. The GQ MOTY event has been refreshed and elevated to be even more glamorous, star-studded and exclusive in order to maximise the brand’s experience and exposure.

Production – Technical

Project Management

Content Production

Kenzo

London - Soho

We took over 180 The Strand to launch the latest Kenzo fragrance. Guests included influencers and press so, in order to set the scene for maximum exposure and content we projected the iconic Kenzo eye logo onto the walls and ceiling.

Creative Direction & Design

Production – Scenic & Technical

Project Management

Talent & Programming