FA Cup Culture

The Emirates FA Cup ‘Cup Culture’ event celebrated football’s heritage and cultural connection with art, music, gaming, and a trophy design collaboration between Thomas Lyte and Nigerian artist Olaolu Slawn. The event was hosted by Klaudia and highlights included a live EA Sports tournament hosted by Toby Brown, an immersive VR football experience, food provided Wingstop and an exclusive performance by AJ Tracey- Plus, the unveiling of Slawn take on the iconic FA Cup trophy.

Alongside EYC, a 360 talent agency, Hotdog produced the creative design, scenic and technical production design and delivered the event in under 2 weeks. With a brief to combine immersive technologies with traditional formats we created a set which included live graffiti walls, a custom built VR interactive booth, staging, audio & video, lighting and photo backdrops paired with custom graphics and vinyl’s whilst incorporating live streaming technology.

Services Provided

Creative Direction & Design

Production Scenic & Technical

Project Management

Content Production

Other Projects

ELLE List

London - Covent Garden

The ELLE List event, supported by Magnum, was full to the brim of empowering and brilliant women at the Petersham Nurseries. The ELLE list is a curated list of emerging talent from around the world including actors, artists, musicians, athletes, activists, photographers, beauty heroes and trailblazers of every kind.

Creative Direction & Design

Production – Scenic & Technical

Project Management

Hearst X

London - Soho

Following the successful launch event for their new experiences division HearstX, the client was delighted with the exposure they received and how we created experiences for both the physical and the digital world’s using emerging technologies including VR, AR and the Metaverse.

Creative Direction & Design

Production – Scenic & Technical

Project Management

Venue Search

Content Production

Veuve Clicquot

Oxfordshire

Hotdog have designed, produced and programmed the Veuve Clicquot area at Wilderness Festival for two years consecutively making it the go-to place to relax, drink and party. It played host to all the festival VIP’s with a new backstage area introduced by Hotdog.

Creative Direction & Design

Production – Scenic & Technical

Project Management

Content Production

Talent & Programming