Fenty Beauty

Fenty Beauty a business founded by Rihanna launched with a take over of the iconic rooftop at the One Hundred Hotel in Shoreditch.

The events took place from morning until night meaning we had to transform the 7th floor throughout the day from conferences, beauty demonstrations, workshops, press meetings and then onto a party in the evening with live music from . The event was well attended by VIPs and influencers who danced late into the night whilst looking beautiful.

Hotdog took care of all aspects creative production, scenic and technical for production agency Perfect Cartel. We had large scale vinyl covering the windows whilst also letting light in for the workshops. Guests posed in front of a step and repeat which was alongside product display counters and make up areas. Night time we created a dancing environment with a dj booth and club environment furniture paired with ambient lighting, audio and DJ’s, including the gorgeous Lady Leshurr.

Services Provided

Creative Direction & Design

Production Scenic & Technical

Project Management

Other Projects

Guinness

London - Camden

Guinness donated £30 million towards keeping hospitality running during the pandemic, we were commissioned to produce the most instagrammable pub in Britain! We took over The Lock Tavern in Camden where people came together with their mates over a pint of Guinness in the run up to Christmas mid-pandemic.

Creative Direction & Design

Production – Scenic & Technical

Project Management

Venue Search

Content Production

Hearst X

London - Soho

Following the successful launch event for their new experiences division HearstX, the client was delighted with the exposure they received and how we created experiences for both the physical and the digital world’s using emerging technologies including VR, AR and the Metaverse.

Creative Direction & Design

Production – Scenic & Technical

Project Management

Venue Search

Content Production

Della Vite Zero Launch

London – Kensington

Della Vite Zero has landed – their new non-alcoholic sparkling rosé! Because who says you can’t show up 100% at 0%? Hosted in London’s latest member’s club launched only days prior to the event, The Roof Gardens Kensington.

Creative Direction & Design

Production Scenic & Technical

Project Management

Content Production

Talent & Programming