Hotdog collaborated with London’s leading talent agency, EYC LTD, to bring Atlantic Records’ vision to life for their iconic 75th anniversary celebration. Fusing community, success, and the label’s remarkable achievements, we worked seamlessly as an extension of their team.
Hotdog managed every aspect of scenic and technical production, delivering a fully immersive experience for all guests while also focusing on generating media hype and creating viral moments across social platforms. This was achieved through strategic brand placement and creative both inside and outside the venue which included a huge fully wrapped step-and-repeat, an exhibition of music memorabilia from different music artists, a “75 Years of Music” audio experience through 50 sets of Beats headphones all playing different records across all genres and eras, customised light boxes, projection mapping, customised set build items including photo booth, and lighting design throughout the space.
Creative Direction & Design
Production Scenic & Technical
Project Management
Content Production
Writer, artist, and musician Rose McGowan premiered her immersive art film to London’s multi-disciplinary media hub, the Institute of Light, at Eccleston Place in Belgravia. We worked in collaboration and as an extension of the existing team at Heist Gallery which included VR to create a deeper immersive experience.
Creative Direction & Design
Production – Scenic & Technical
Project Management
Venue Search
Content Production
Talent & Programming
Guinness donated £30 million towards keeping hospitality running during the pandemic, we were commissioned to produce the most instagrammable pub in Britain! We took over The Lock Tavern in Camden where people came together with their mates over a pint of Guinness in the run up to Christmas mid-pandemic.
Creative Direction & Design
Production – Scenic & Technical
Project Management
Venue Search
Content Production
Hotdog have designed, produced and programmed the Veuve Clicquot area at Wilderness Festival for two years consecutively making it the go-to place to relax, drink and party. It played host to all the festival VIP’s with a new backstage area introduced by Hotdog.
Creative Direction & Design
Production – Scenic & Technical
Project Management
Content Production
Talent & Programming
