FA Cup Culture

The Emirates FA Cup ‘Cup Culture’ event celebrated football’s heritage and cultural connection with art, music, gaming, and a trophy design collaboration between Thomas Lyte and Nigerian artist Olaolu Slawn. The event was hosted by Klaudia and highlights included a live EA Sports tournament hosted by Toby Brown, an immersive VR football experience, food provided Wingstop and an exclusive performance by AJ Tracey- Plus, the unveiling of Slawn take on the iconic FA Cup trophy.

Alongside EYC, a 360 talent agency, Hotdog produced the creative design, scenic and technical production design and delivered the event in under 2 weeks. With a brief to combine immersive technologies with traditional formats we created a set which included live graffiti walls, a custom built VR interactive booth, staging, audio & video, lighting and photo backdrops paired with custom graphics and vinyl’s whilst incorporating live streaming technology.

Services Provided

Creative Direction & Design

Production Scenic & Technical

Project Management

Content Production

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Venue Search

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SpotifyFounders ForumGQ MOTY Awards ● GQ ● Bumble ● GuinnessKenzo ● Gucci ● Burberry ● Givenchy ● Emporio Armani ● Jimmy Choo ● Panerai ● Fiorucci ● Hunter ● Kate Spade ● Jo Malone ● GQ Style ● Veuve Clicquot ● Peroni ● Cosmopolitan ● Elle ● ID Magazine ● Ugg ● Jeremy Scott ● Soho House ● Wilderness Reserve ● Pavilion ● Marshall ● Vogue ● Fenty Beauty ● Jonathan Van Ness ● TCT ● Save the Children ● Starlite ● Project O ● JW Wnderson ● Black ● Armani ● Heist Gallery ● Velocity ● Zimmermann ● Richard Quinn ● Jigsaw ● Sushisamba ● The Nomad Hotel ● Maddox Gallery ● Ladbroke Hall ● Paramount ● Moët Hennessy