Hotdog collaborated with London’s leading talent agency, EYC LTD, to bring Atlantic Records’ vision to life for their iconic 75th anniversary celebration. Fusing community, success, and the label’s remarkable achievements, we worked seamlessly as an extension of their team.
Hotdog managed every aspect of scenic and technical production, delivering a fully immersive experience for all guests while also focusing on generating media hype and creating viral moments across social platforms. This was achieved through strategic brand placement and creative both inside and outside the venue which included a huge fully wrapped step-and-repeat, an exhibition of music memorabilia from different music artists, a “75 Years of Music” audio experience through 50 sets of Beats headphones all playing different records across all genres and eras, customised light boxes, projection mapping, customised set build items including photo booth, and lighting design throughout the space.
Creative Direction & Design
Production Scenic & Technical
Project Management
Content Production
The Emirates FA Cup ‘Cup Culture’ event celebrated football’s heritage and cultural connection with art, music, gaming, and a trophy design collaboration between Thomas Lyte and Nigerian artist Olaolu Slawn.
Creative Direction & Design
Production Scenic & Technical
Project Management
Content Production
Following the successful launch event for their new experiences division HearstX, the client was delighted with the exposure they received and how we created experiences for both the physical and the digital world’s using emerging technologies including VR, AR and the Metaverse.
Creative Direction & Design
Production – Scenic & Technical
Project Management
Venue Search
Content Production
Maddox Gallery co-hosted a striking exhibition of paintings by celebrated New York street artist Richard Hambleton in partnership with Andy Valmorbida, art collector and long-time Hambleton supporter. We fitted specialist art lighting for the and bespoke state of the art immersive sound system.
Creative Direction & Design
Production – Scenic & Technical
Project Management
Venue Search
Content Production
Talent & Programming
F&B Consultancy
Partnerships