Atlantic Records 75th

Hotdog managed every aspect of scenic and technical production, delivering a fully immersive experience for all guests while also focusing on generating media hype and creating viral moments across social platforms. This was achieved through strategic brand placement and creative both inside and outside the venue which included a huge fully wrapped step-and-repeat, an exhibition of music memorabilia from different music artists, a “75 Years of Music” audio experience through 50 sets of Beats headphones all playing different records across all genres and eras, customised light boxes, projection mapping, customised set build items including photo booth, and lighting design throughout the space.